After creating two successful couponing websites in the Netherlands, Dutch startup Imbull decided to go global, with a worldwide portal called Flipit.com.

I was responsible for managing Flipit Brazil and Flipit Portugal, adapting the website’s content to the Brazilian and Portuguese audiences and writing copy about coupons and offers from hundreds of web shops.


Flipit offered discount codes for hundreds of online shops from several categories: travel, fashion, beauty, sports, baby and more

Every shop page had a constantly updated list of coupons and offers, so that visitors would be up to date about the best opportunities to save money online. Flipit stood out from its competitors because it offered more than just a list of discounts — it also provided background information about the shops and, in the case of big brands, the latest news about them.



The website also had an online magazine called Flipit Plus, where users would find smart tips on shopping trends and how to save money online.


My work with Flipit did not involve just writing copy and SEO, but also account management: I assisted the account management team in negotiating exclusive deals and coupons for Flipit with the affiliate networks that represented the best online shops.

Promoting the website was also my responsibility. Buying advertorials from important blogs and sponsored content on news websites was something I did on a daily basis. I also conducted a series of PR actions, like sending out press releases and special content that would prompt news outlets to use Flipit as a source, like exclusive research and infographics.

The infographic below (data researched by me and design made by Imbull’s graphic designer) talks about the growth of e-commerce in Brazil and has been published by entrepreneurship magazine Pequenas Empresas, Grandes Negócios alongside an interview with Imbull’s founder.